Hi!
I recently wrote my master's thesis with Paul Preuschoff as my advisor during Wintersemester 24/25. The focus of my thesis was about Exploring the Impact of Generative AI Tools on Creative Co-located Group Processes.
Abstract:
Generative artificial intelligence (AI) is increasingly becoming a fundamental tool in collaborative and creative work, affecting how teams and individuals develop and refine ideas. Although previous studies have examined the influence of AI on individual creativity, its influence on co-located group collaboration remains underexplored. This thesis examines how generative AI tools affect co-located group creativity, collaboration patterns, and creative outputs in two studies.
We conducted our first study, using a within-subjects design, with groups of three who completed marketing-oriented creative tasks in two conditions: (1) with AI assistance and (2) without AI. The second study follows, in which external observers evaluate the creative outputs of the first experiment.
The findings of this thesis are relevant for human-AI interaction, creative industries, and co-located group work in educational and professional settings. The research questions addressed during the thesis explore how AI influences co-located collaboration among groups, how AI influences creative outputs, and participants’ opinions on collaborating while using generative AI tools.
Publications
- Raghad Zaghal. Exploring the Impact of Generative AI Tools on Creative Co-located Group Processes. Master's Thesis, RWTH Aachen University, Aachen, March 2025.
