User Group
The target user group for eMARU consists of frequent travelers, who need to have that extra piece of information.
Directed more towards the needs of business travelers rather than tourists who spend most of their trip at the pool or the beach working on their next morning's hangover, it protects you from making a fool of yourself in public, by doing or saying something that is considered to be rude.
This means that potential customers for our product are
- business travelers, who need to leave a good impression with their business partners all over the world and
- "culture tourists" who would like to visit museums, churches, temples or restaurants, in short public places, without looking like complete imbeciles or ignorant outsiders.